Every year we hear the hype about Black Friday and the deals that can be had, but how did Black Friday start and why? 


Black Friday originally started in the USA. As Thanksgiving always falls on the fourth Thursday in November, the following Friday is often observed as an unofficial holiday. Because many people are off work, shops drop prices, usually for one day only, to start the Christmas season. This year it is on Friday the 27th November.  

UK shops have since caught on to this trend and it was brought across the pond a few years ago. Between 2010 and 2013, Black Friday gradually built up momentum in the UK. In 2014, Black Friday was the peak pre-Christmas online sales day. 

In 2015, 2016 and 2017, increasing numbers of retailers launched sales in the days leading up to Black Friday – extending the peak period further still. 


How do we find the best deals? 

There are lots of tips and expert advice about how to find the best deals both online and in the stores. One of the best ways to get the Black Friday Deals is to plan and know what it is you are looking for  


  • Research the products you want beforehand.  

Use Which.co.uk for reviews of products as a good way of researching to find out if the product you desire is a delight or dud! 


  • Be wary of unusual brands. 

Ensure you have done your research and looked at the reviews for different. There is also lots of information again on the Which.co.uk website about how to avoid fakes.  


  • If you’re shopping for tech, know the lifecycles. 

If you’re looking for a new piece of tech equipment, it is important to know the lifecycles. Technology companies often release their shiny new devices (including smartphones, tablets and TV’s) every year. They want to tempt you into choosing the new and more expensive tech, but last year’s device could be more than what you are looking for and far more likely to be on sale. 


  • Research your favourite products’ price history 

Check out websites such as CamelCamelCamel and PriceRunner to work out if a deal is good value.  


  • Make a list of different retailers selling the same product 

With all the activity on Black Friday it can cause websites to crash and retailer to run out of stock. If this happens while you are trying to buy a product, having a pre-prepared list of stockists will mean you can try others, so you don’t miss out.  

Read more: https://www.which.co.uk/reviews/black-friday/article/top-15-shopping-tips-for-black-friday-deals-agwOd5D4LCzw – Which?  


  • Find out whether retailers will match prices  

It is useful to find out whether retailers match prices when you are looking at the deals you are interested in. Some retailers will match prices on Black Friday deals. Check out their terms and conditions.  


  • Set up online accounts in advance. 

Again, remember with the amount of traffic online it is not unusual for websites to slow down on Black Friday and for popular deals to sell out quickly. Therefore, opening online accounts with your favourite retailers, pre-enter your details, and saving them to your account allows you to complete your purchases quickly once deals are live. 


  • Create a wish list. 

There are some websites that let you set up a wish list for all the things you want to buy. Having this pre-created list makes it easier to see when prices drop, you can click into your list to see whether anything you have your eye on is on offer. 


  • Start your Black Friday shopping early. 

A lot of retailers launch their deals a week or two before Black Friday and this year some retailers are running promotions through the whole of November. Keep an eye out for deals throughout the month and check out the Which.co.uk Black Friday insider’s guide to stay on top of offers as they’re announced.  


  •  Earn as you spend. 

Check out cashback sites such as Quidco and Topcashback both offer deals at more than 4,000 retailers – and it’s free to sign up.  


  •  Check the returns policy. 

If you’ve bought in store, you can only return non-faulty goods for an exchange or refund if the retailer has a returns policy. Buying online gives you more rights: you have 14 days from the date of delivery to cancel an order and a further 14 days to return it for a full refund. 


  • Don’t forget about Cyber Monday. 

Historically, Black Friday was for hitting the high street and Cyber Monday was for online deals. Now, more money is spent on the internet than in store on Black Friday – and this’ll definitely be the case this year due to England’s lockdown – but that doesn’t mean you should ignore Cyber Monday.  


We hope you find some great deal both online and in-store over the Black Friday period. Good Luck!